As much as email has evolved and progressed these past few years, with segmentation, personalization, and dynamic content, it’s shocking that do-not-reply emails still regularly show up in our inboxes.Can anything be less customer friendly than that?A do-not-reply email is any email…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
Three email marketers are walking in the woods when suddenly a huge bear jumps out at them. They take off with the bear in hot pursuit. One guy stops to change into his running shoes.The other guy shouts, "What are you doing?…
Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…
...They Prefer Original, Unique Brains.
I've been thinking a lot about Zombies lately… What are their preferences? Do they care about anything other than brains? Do they drink Zombie cocktails? Where do they get their shredded clothes? Do they recycle? Do…
According to some email experts, over 40% of users read email on mobile devices, and open rates on email devices climbed by over 30% last year. Obviously it's time to make sure your email marketing renders well on mobile devices such as…
A new report released today by Yesmail shows that marketers aren't keeping up with changing consumer shopping habits heading into the critical holiday season.By comparing the results of a consumer survey with the e-mail and social media campaigns of brands such as…
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…
Smartphones have taken over. A phone is no longer simply a device that you can contact someone on. That seems all too primitive. Any mobile device has become an extension of you. Your "superhero" abilities are all assembled in your hands. The…