Behavior Before Buttons When Designing Emails for Mobile

According to some email experts, over 40% of users read email on mobile devices, and open rates on email devices climbed by over 30% last year. Obviously it’s time to make sure your email marketing renders well on mobile devices such as smartphones and tablets. Or is it? Although mobile email marketing should now be part of your program, with emails designed to render well on smaller screens, first be sure you’re adapting your emails in a manner that works for your customer. This includes taking into account when/how your customers see your emails, and how they interact with them. When and How Do They Open Them? Not everyone deals with every email in the same manner. Some emails are triaged first thing in the morning on mobile devices, while other emails are kept to be dealt with later on a desktop or laptop. Yet others are saved to be read later on the mobile screen. You’ll want to know your customers’ typical behavior in order to know how to design. If most of your recipients are opening, reading and/or interacting with your email marketing messages at their desktop computers at work, you need to know this. If most of them are opening and interacting with these messages on mobile devices, you need to know this too. You even need to know if the majority is doing so on iPhones or tablets or Androids…or something else. Then you design for that majority first. There’s little point in optimizing emails for

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Automated Email Marketing: 3 Profitable Tactics You Can Use Today

Here is the first email in a Welcome series from Gap. Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot. What’s not to love about the idea of marketing automation? Driving more sales, measuring the impact, tightly managing the funnel — it’s the Holy Grail. But is it that easy? Yes and No. These days, everybody is running out of time. It seems like there is never any time to stop doing the regular tasks and put in some actual thought into what we’re doing. As a result of all the work we’re left to figure out ways to hack our schedules. We look for ways to make things more efficient. We look to implement processes and systems that will take care of the repetitive parts of life. Bill Gates has a famous quote about finding time hacks. “I choose the laziest person to do the hard job because they’ll find a way to make it easy.” The quote makes you laugh at first because it almost promotes laziness on the surface, but after thinking deeper about the quote you realize that the concept makes a lot of sense. Lazy people are driven to figure out ways to make their lives easier. Lazy people might actually be more driven to figure out how to automate their lives than the rest of us. Well it’s time to learn from those lazy marketers and figure out how to automate our marketing activities.

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Holiday Shopping Study: Marketers Out of Sync With Consumer Buying Habits

A new report released today by Yesmail shows that marketers aren’t keeping up with changing consumer shopping habits heading into the critical holiday season. By comparing the results of a consumer survey with the e-mail and social media campaigns of brands such as Apple and Walmart, Yesmail identified where marketers are dropping the ball. Some key findings: Only 5 percent of email promotions are sent during peak online shopping periods. Brands aren’t using Facebook and Twitter to offer promotions, even though 34 percent of shoppers have been influenced by a social media deal. Three-quarters of consumers own smartphones or tablets, but only 19 percent make mobile purchases. The practice of “showrooming” is common – 62 percent of consumers have used a mobile device to compare web product prices while in a store. The research offers insight into how online deals, social media promotions and mobile devices will influence shoppers this holiday season. You can view the full report here (requires an opt-in). Posted By: Scott Hardigree of Indiemark, an email marketing agency.

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How to Handle Email Frequency During the Busy Holiday Season

It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three months consumers will be finding their inboxes full of offers, promotions and new merchandise. The holiday season is important for many companies. Retailers count on the fourth quarter for much of their sales as people do their holiday shopping for families and friends. Businesses in other industries also take advantage of the holiday season as a time when people are opening their wallets for a variety of products and services. Email strategy is important as the holiday season approaches. There is a lot of competition for the inbox. Consumers will be strained as they look through their inboxes every day. The tendency will be to delete more emails than normal, but with a good strategy companies can still win the inbox war. Here are three items to remember as you plan your holiday email frequency. Consumers Don’t Appreciate Drastic Changes People don’t like change. Well, people don’t like drastic change. We become comfortable with the way things are and we don’t like to think about the unknown that comes with change. One of the biggest fears for people is fear of the unknown. When you’ve been doing something for a long time like emailing your customers once a week or once every day your subscribers become trained.

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4 Mobile Marketing Strategies for Latecomers

Smartphones have taken over. A phone is no longer simply a device that you can contact someone on. That seems all too primitive now. It has become an extension of you. Your “superhero” abilities all assembled in your smartphone.  Yes, the way I see it, your smartphone does offer you superhero abilities. With a single app and in a matter of seconds you are able to accurately know the weather forecast for the next 7 days quicker than loading a website. Heck, you could even have an app listen to what song is currently playing and it will give you the name, artist and album of the track (Don’t Forget the Lyrics gameshow will never be the same). There are thousands of apps to suit your needs and personality. Ultimately these are the key ingredients as to why mobile is being noticed as the next big landscape to cultivate and profit from. Only you can assess how important mobile marketing is to your business and projects. As it stands, it is not an all or nothing market to decide on. However, starting to follow the trend now will help you in keeping ahead of your competitors. You are likely to pursue the sustainability of mobile marketing before drawing up a fully-fledged mobile strategy. And so you should. However, on the other end of the spectrum you cannot simply just wait for the trends to settle and follow what has been achieved. Facebook’s rise and fall is a perfect example… If

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The Future of Email Marketing [infographic]

There’s no doubt that mobile devices and social channels are already impacting  email marketing effectiveness. This infographic should help today’s email marketers to better plan for the quickly approaching future. source: http://www.lyris.com

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Wanted: Great Email Marketers for a Great Cause

We at Inbox Group are excited to partner with IDTTYS.org to raise funds and awareness for the donation of laptops to cancer patients…but we need your help! Imagine the happiness this will bring to cancer patients who are cut-off from the outside world while in the hospital battling this devastating disease. By giving needy patients a laptop, we give them the ability to keep in touch with friends and family.  It’s truly a connection to the outside world and a way for them to communicate and not feel so alone during this difficult time. Our goal is to raise $10,000 which will allow IDTTYS.org to distribute over 30 laptops to cancer patients in need. In order to reach our goal we are reaching out to the all email marketers, email marketing firms and friends to help with this great cause and make a real difference in people’s lives. A donation of $300 will buy a laptop for a deserving cancer patient A donation of $900 will help 3 deserving cancer patients A donation of $1,500 will help 5 deserving cancer patients Remember any donation of any size is greatly appreciated. Even a $25 dollar donation will help! All donations are 100% tax-deductible. We have already received generous donations and pledges from the following companies: Blue Hornet BriteVerify Eloqua Emailmonday Inbox Group Indiemark LeadSpend Red Pill Email Style Campaign Trendline Interactive WhatCounts Will you help and be added to this list too? You can donate online here: http://www.idttys.org/pages/donate.html You can also send a check

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4 Triggered Marketing Emails That Will Help You Engage Without Effort

Chances are, your organization is using some kind of triggered marketing emails already. Perhaps it’s a welcome email or an order confirmation, or both of those and more. Those automated emails can go a long ways to help grow and solidify your customer relationships, in addition to helping with your bottom line. But they have additional benefit that warrants investing even more time in your triggered email strategy: improved email deliverability. Triggered emails tend to be timely, targeted and extremely relevant. That makes them more appealing to the recipient who is therefore more likely to open them. And every time your email is opened, the ISP counts that as engagement…which works to improve your sending reputation in the eyes of the ISP. It might sound convoluted but really it’s not. Think of it this way: Triggered email = opened email = happy ISP = higher email deliverability rate. See? Simple! Below are the most common types of triggered emails. Take stock of which ones you’re using—or not—and be sure each one is doing its best to work to your advantage, leading to opens, engagement and ultimately ROI. Once you’re happy with your existing triggered emails, consider adding one more to the mix moving forward. The more you use, the more you potentially benefit. The Welcome Email The welcome email is the no brainer of the triggered email world, yet it’s still sorely underused. This automated email offers very high open rates and sets the expectations of your prospect or customer

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