As email marketing continues to grow in both breadth and depth, I’ve observed that there is still surprising void in the supplier marketplace, those organizations that both create and improve the performance of the email message, or creative, itself.
Continue reading »Davemail: The Email Newsletter Experts?
If davemail were not the experts I would give them a grade of B- but considering their value proposition I must give them a solid D. In their defense, the message rendered pretty well in Outlook and AOL, but they can’t forget Gmail and it’s growing market share.
Continue reading »Target Marketing + Macromark = One Bad Email
You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.
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