Guitar Center's unsubscribe page is just begging users to report their email as spam:Here's why:Requires that I input my email address
I must then confirm my email
Defaults to "send me all email communications"Give these extra steps (a)…
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…
There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…
It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages, whether they are viewed on desktops, laptops, tablets or mobile devices.Why…
Designing Custom Email Templates
Here at Indiemark, we design a lot of custom email templates all of which are intended to fit neatly within the boundaries of the client’s brand, render beautifully across devices, as well as ensnare the reader and draw…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it…
I received this email in my inbox a month ago, and knowing what the subject line referred to (the subject line was “Let's be friends”), I got excited.
I'm a huge advocate for promoting email on social channels via adding the link…
Email's like speaking telepathically through a machine...enjoy!