Here you’ll find classic examples of how NOT to market, via email, effectively.
1) Macromark
They love images and bad subject lines but hate Alt text and size-restricted images.
2) Infogroup
Talk about setting a bad example…let me count the ways.
Note: I’m not down on list companies (I worked in that industry for many years) it’s just that they’re so incredibly and surprisingly bad at email marketing.


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