Email Marketing Hall of Shame

Classic examples of what not to do.

  1. WorldsWorstEmail.com – A gag newsletter that breaks nearly every best practice imaginable.
  2. Guitar Center – How to get your emails flagged as Spam.
  3. Polldaddy – A perfect example of email personalization, gone bad.
  4. Contact Lens King – Moving from transactional to promotional emails creates issues for this retailer.
  5. Macromark – They love images and bad subject lines but hate Alt text and size-restricted images.
  6. Infogroup – Talk about setting a bad example…let me count the ways.