Here you’ll find a small but growing list of examples of how to market, via email, effectively.

1) Apple: iPod Nano Release
Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable.

2) Amazon.com: A Focus on Relevance
One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it’s likely to be a successful campaign. So that’s why I applaud Amazon.com for this message.

3) Orbitz: How-to Use Surveys in Email
See how Orbitz uses survey emails to build loyalty and gain greater customer insight.

4) Bragfolio: Recruiter Campaign
This job board marketer avoided spam filters and gained huge conversions; even though the usage of the term ‘pharmaceutical’ is critical to the success of their offering.

Submissions

If you’re an email marketing designer, practitioner, manager, or you’re simply a fan of the craft we’d love to review your submissions. Please email me.


The Bloody Truth About Email!

Our mission is to spotlight brilliantly executed email campaigns and berate the brainless and uninformed.

Why? It's all for the love email marketing, good email marketing, and zombie metaphors.

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