You’re not a Spammer. Stop making excuses.


Guilt by association. Maybe that’s the problem. Maybe that’s why so many marketers question their right to show up in customers’ inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.

Well, you’re likely not based on new research.

If MarketingSherpa’s new study is indicative of the rest of the world, and 91% of Americans want to receive promotional emails, then theoretically only 9% of Americans don’t want to. And that means, my dear friend, that no, you’re not a spammer.

Maybe instead of being worried about annoying people we should instead focus on making our emails better and more profitable.

What if your time and energy was invested in segmentation and automation?

What if you were tracking more customer interactions for more relevant emails?

What if your team sat around the table talking about increasing awesomeness rather than decreasing frequency?

About the Author: Scott Hardigree is the Founder of Email Industries, the folks behind Indiemark BlackBox and this fine blog.


  1. We also need to tech that 91% of Americans that want to receive promotional emails that when they change their mind and no longer want to receive them not to mark them as spam, the unsubscribe link is not something to be feared anymore.

  2. How does it relates to Europe?
    But you’ve made a very good point, emails should get better, and it should be main focus of email marketers these days.

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