Guilt by association. Maybe that’s the problem. Maybe that’s why so many marketers question their right to show up in customers’ inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.
Well, you’re likely not based on new research.
If MarketingSherpa’s new study is indicative of the rest of the world, and 91% of Americans want to receive promotional emails, then theoretically only 9% of Americans don’t want to. And that means, my dear friend, that no, you’re not a spammer.
Maybe instead of being worried about annoying people we should instead focus on making our emails better and more profitable.
What if your time and energy was invested in segmentation and automation?
What if you were tracking more customer interactions for more relevant emails?
What if your team sat around the table talking about increasing awesomeness rather than decreasing frequency?