1. What a great article, Evan. And all of the points you make are soo true. It only takes small changes to make a big impact on your customer, and when you have the data and resources to do so and decide not to use it, what a waste!

  2. Awesome post. Love seeing stuff like this.

    Just subscribed to your email list though and you guys said the same thing that Express did :) “Please be sure to add newsletter@indiemark.com to your address book or safe list to prevent accidental junk mail filtering.”

  3. Good article, Evan. I agree that much of what Express did at first was very good. I’ll be there’s a story in that. Perhaps their transactional and triggered emails are handled by another server and someone else is in charge of that, or some equally goofy explanation.

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