Smartphones have taken over. A phone is no longer simply a device that you can contact someone on. That seems all too primitive now. It has become an extension of you. Your “superhero” abilities all assembled in your smartphone. Yes, the way I see it, your smartphone does offer you superhero abilities.
With a single app and in a matter of seconds you are able to accurately know the weather forecast for the next 7 days quicker than loading a website. Heck, you could even have an app listen to what song is currently playing and it will give you the name, artist and album of the track (Don’t Forget the Lyrics gameshow will never be the same). There are thousands of apps to suit your needs and personality. Ultimately these are the key ingredients as to why mobile is being noticed as the next big landscape to cultivate and profit from.
Only you can assess how important mobile marketing is to your business and projects. As it stands, it is not an all or nothing market to decide on. However, starting to follow the trend now will help you in keeping ahead of your competitors.
You are likely to pursue the sustainability of mobile marketing before drawing up a fully-fledged mobile strategy. And so you should. However, on the other end of the spectrum you cannot simply just wait for the trends to settle and follow what has been achieved. Facebook’s rise and fall is a perfect example… If you jumping on the band wagon now, you have in all probability missed the peak.
Don’t get me wrong; I am not saying to dive in head-first. I am saying to make sure you are not too far behind that you simply cannot catch up.
Keep up with the trends. Don’t dictate them… Well… not just yet.
Here’s how to not seem completely left out:
1) Check site stats for % of users accessing it from mobile devices.
This will allow you to identify how many people are using your site while on-the-go or simply don’t have access to a computer. Check how well your site loads and displays from various phones. Should there be any hassles, consider a mobile site for your company instead of redesigning the current one.
2) Ensure that emails are readable and actionable on mobile devices.
Send out test newsletters and open them using various mobile devices to ensure it is easy to read and there are no issues with the links or images. Surveys suggest that more and more people are reading email on mobile phones and devices.
3) Make use of social media links from your mobile sites.
Allow your consumer to interact with you on social media sites. Customers love to interact with others who share your product or service. Afford them the opportunity to do so.
4) Allow for interaction with your consumers through mobile.
This is a huge mobile marketing element if structured properly. Shortcode marketing allows for a 2-way interaction with consumers. Sending promotions via SMS/text as well as receiving feedback or entries into a competition is hugely popular.
These tips will allow you to become more mobile friendly and users will appreciate your efforts in doing so. You will also tap into markets that previously you struggled to approach.
About the Author: Zee Fakier is a communications specialist with an erudite swagger at GraphicMail, an international email and mobile marketing service provider. His professional career in media communications has seen him in all media platforms including radio and online mainly. He holds a world record on social media and is known to philosophize for food. Follow Zee on Twitter – @yazurd