Guitar Center’s unsubscribe page is just begging users to report their email as spam:
- Requires that I input my email address
- I must then confirm my email
- Defaults to “send me all email communications”
Give these extra steps (a) looking back to see which email addresses is subscribed, b) double entry, and c) checking to see which option is checked) it’s far easier to simply flag it is as spam. Right?
I understand their reasoning but with deliverability challenges as they are…I strongly recommend a less frustrating exit. You never know, I might want to receive emails at a later data but if it’s flagged, the opportunity is lost.
About the Author: Scott Hardigree is the founder of Indiemark, an email marketing agency.