I just wanted to share some Null-ification spotted on twitter last week.

Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run of the mill Null, he is the best Null according to his sign off.

I definitely like the way his phone number is personalized too. Isn’t that cool? Your name is Null and your phone number is also Null. It must be super custom, because normally phone numbers have more than 4 digits.

The best part of it is that they remembered not to address me by my first name. Yes, some people like that, but I don’t know Null personally, so that would be awkward. If you look very closely, you can see how they left my name out, by the extra spaces between Hello and the comma. One Pro Question remains, did you survey to get this brilliant personalization or was it via analytics?

All props go to @rorycarlyle for sharing this great example of #bad #personalization with us on twitter.

About the Author: Jordie van Rijn is an independent email marketing consultant at EmailMonday and editor of Emailvendorselection.com. You can also find him @jvanrijn.