- Offer: Singular focus with an insane sense of urgency + free shipping pull
- Redemption: Online or in-store
- Design: Uncluttered design in contrasting colors
- Backup plan: Social connections and links to their retail other brands (not visible in this snapshot)
- 777 pixel wide: At first thought it is too wide for mobile devices but this is offset by the large typography.
- 100% image-driven: But for this, and other image conscience brands, it works. Especially with this offer.