Banana Republic: Talk about creating a sense of urgency!

HTML Email Design

Subject line: 3 hours only! 40% off + FREE Shipping Every Day


Awesomeness

  • Offer: Singular focus with an insane sense of urgency + free shipping pull
  • Redemption: Online or in-store
  • Design: Uncluttered design in contrasting colors
  • Backup plan: Social connections and links to their retail other brands (not visible in this snapshot)

Less Awesome

  • 777 pixel wide: At first thought it is too wide for mobile devices but this is offset by the large typography.
  • 100% image-driven: But for this, and other image conscience brands, it works. Especially with this offer.