Knee-Jerk Reaction: Polldaddy Personalization

Here’s a perfect example of email personalization, gone bad. Unknown?!?! Why does Polldaddy feel the need to bruise my already fragile ego? Why?

Polldaddy Email Marketing Mishap

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8 comments

  1. Could be also that they though that personalizing their emails is not worth putting time into because they didn’t want to increase revenue for the company.

    I mean if you seriously think about it who really wants to make customers feel “awesome” by personalizing the message and in turn make more money through a properly setup email campaigns ? LOL

  2. :) So funny.
    I am worrying about data quality that’s why I try to avoid first names or surnames within email. Although it may increase opens and clicks to start with, people will get bore after w while. It is more important to personalise the email so it contains relevant content to the recipient rather than his/hers name

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