Email List Rental Done Right

Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.

From Name: Surfline
Subject:
Rip Curl Micktory Prize Pack Giveaway
Rip Curl Email

Landing Page
Rip Curl - Surfline

While I’m on the email list topic check out The Truth About Email List Rental.

– Scott Hardigree | Indiemark

11 comments

  1. In terms of relevancy, this is an absolute home run. I think the campaign could have been benefited from some design “optimization”

  2. In terms of relevancy, this is an absolute home run. I think the campaign could have benefited from some design “optimization.” The misplaced CTA makes me particularly queasy.

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