How does your email marketing program stack up?

Compare the performance of your email marketing against this benchmark data, which was provided from various sources, to help you identify industry trends and compare your results against others. Here’s a few free resources:

Trailing 3 Months – Bronto
2009 by Industry – MailChimp
Q1 2009
– Epsilon
Q2-Q4 2008
MailerMailer
2006-2008
– Email Stat Center

But if you’re serious about email marketing, you should check out MarketingSherpa’s 2009 Email Marketing Benchmark Guide , it consists of:

– 205 Charts
– 66 Tables and Images
– 8 Eyetracking Heatmaps
– Research from 1,763 marketers
– 6 New Special Reports
– 12 Point Plan to Increase Email Performance
– 8 New Case Studies

It costs $397 and can be downloaded here.

(Thanks to Clayton Mellgren, a member of Email Marketing Gurus, for largely compiling this list.)

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