Compare the performance of your email marketing against this benchmark data, which was provided from various sources, to help you identify industry trends and compare your results against others. Here’s a few free resources:
Trailing 3 Months – Bronto
2009 by Industry – MailChimp
Q1 2009 – Epsilon
Q2-Q4 2008 - MailerMailer
2006-2008 – Email Stat Center
But if you’re serious about email marketing, you should check out MarketingSherpa’s 2009 Email Marketing Benchmark Guide , it consists of:
- 205 Charts
- 66 Tables and Images
- 8 Eyetracking Heatmaps
- Research from 1,763 marketers
- 6 New Special Reports
- 12 Point Plan to Increase Email Performance
- 8 New Case Studies
It costs $397 and can be downloaded here.
(Thanks to Clayton Mellgren, a member of Email Marketing Gurus, for largely compiling this list.)


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